Readers may recall my post of 9th January 2013 in which I mentioned that I had complained to the Advertising Standards Agency about that advert. Parmenion, in the comments had this to say:
Seems like your complaint wasn’t completely in vain!
Unfortunately, the article in the ‘Marketing Week’ predates my complaint being dated 4th Jan. A couple of quotes:
The ASA is currently considering whether to launch a formal investigation into the ad.
I wonder if they will be allowed to conduct an enquiry? I doubt it, somehow.
The spot has an “ex-kids” rating, which means it cannot be shown during children’s programming but could still be seen by children watching television with their parents.
That quote makes the point which I have mentioned, but did not put into my complaint – the effect of gory images on the minds of children. As we all know, the minds of children are susceptible. They are not fully formed. Children have great difficulty in being objective. They see everything from a personal point of view, which is why they tend to hide behind the couch when a frightening film comes on the TV! Which is also why we protect children from knowing much about the horrors of war.
We know from their pronouncements that Tobacco Control want horror pictures on cigarette packets so that children will see them. They have said so. They want children to see these pictures and be put off trying cigarettes. In other words, Arnott (the minor advertising manager for TC) and the Top Zealots in the Tobacco Control Industry, are quite happy to risk damaging children with their gory, nasty, colourful and glitzy horror pictures (and not even real pictures at that) to get their way.
And be in no doubt that that is their motivation – just to get their own way. It is quite clear their behaviour is psychopathic. I was reading an article recently, referenced by one of group (Dick P, Legiron or Frank Davis or someone), about psychopaths. One of their traits is to get their own way by hook or by crook, and that is what we are seeing. But what makes things worse is that TC people are not mentally ill individually. They feed on each other. The whole group, as a group, is psychopathic.
Because each individual is not mentally ill, we have no option but to describe each individually as merely evil.